Jordan was probably one of the biggest, of course. The whole Jacket line back in the day had some pretty iconic moments and personalities that went with them. We added a little contemporary design language to give it a slight update.įor you, what are some memorable moments in the Eye Jacket’s history that speak to this trend? Those things being that iconic oval shape and the narrow temple coming off the front. At the same time, we knew we had to keep the essence of the original Eye Jacket there. As we looked at the trend coming back around, there were a lot of things we saw we could evolve. At the same time, there is always an opportunity to evolve. Just like anything, there’s always going to be the original. Talk to us about the history and evolution of the Eye Jacket, from the original to today’s Redux. It was the whole technology package that just wasn’t in a shield form. The look of that '90s eyewear had all the technology that our “sport” shields did: impact protection, UV protection, high definition optics. For a lot of our athletes, their sport was their life. I guess it really was for the sport lifestyle. Even though they were dual lens, at that time the look was not meant to be ”lifestyle” eyewear it was sport eyewear that just happened to look like lifestyle eyewear. Eye Jacket, Straight Jacket, Trenchcoat, and E Wire definitely brought an even fresher look to sport. Can you speak to that?Īt the time, even as Oakley had developed the sport eyewear market, it was pretty synonymous with shields. The Eye Jacket revolutionized the sports eyewear industry in the ’90s, from technological innovations to style. This became a pretty iconic shape not only for the Eye Jacket lens, but also for E Wire. So, when you look at that logo, which was very square, and then compress it, you get an oval. What was the iconic '80s logo had a couple of versions where it was compressed to create a faster look. You can see it even in the evolution of the logo. You can see the evolution to a more “sporty” look that had more dimension and speed to it. The design language for the brand was changing at the time. What inspired the original Eye Jacket of the ’90s? To get a better understanding of the fast shades trend and the heritage of the Eye Jacket, we caught up with Oakley's Brian Takumi, VP of Product Creative Catalyst.
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The visually recognizable oval shape remains and comes in a variety of colorways that will work with any outfit. It's updated with cutting-edge technology, including Prizm, which is designed to increase color, contrast, and details for an improved view of life. It’s no surprise, then, that when tracing the trend's history, Oakley was one of the originators of the fast shades trend, which clearly had an influence on eyewear designs ever since.įor 2019, Oakley is releasing a modern-day version of the iconic Eye Jacket called the Eye Jacket Redux. * These brands belong to third parties, not related to Optique distribution.The original Eye Jacket dropped in 1994 and not only did they push the eyewear industry forward in terms of technology, but also in style – the design became synonymous with performance eyewear. *Oakley, *Ray-Ban, *Rudy Project, *Persol, *Moscot, *Oliver Peoples, *Paul and Joe, *Barton Perreira.Īny use of these branded marks is only intended to describe the product. Optique distribution is not associated with the brands: The lens glasses or clip-on are compatible with different brands of glasses. An extra-soft cover of is offered with every purchase of glasses or clip.Ĭ is a registered trademark of Optique Distribution.
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A 1-year manufacturer's warranty and a 60-day money back guarantee.Polarized lenses reduce glare, enhance contrast and provide 100% UV protection.1 pair of lenses - Precise fit and fit guaranteed Oakley.Oakley is not affiliated with nor does it support, sponsor, promote or otherwise associate with any of Optique Distribution's products. Oakley trademarks are only used to describe these products. ** The purchase of glasses does not include the frame **ĭisclaimer: and the logo are registered trademarks of Optique Distribution. The hydrophobic treatment of ensures that the surface of your lenses remains clear.
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All lenses filter 100% UV and surpass ANSI Z80.3, ISO 12312-1: 2013 and AS / NZS 1067: 2003 impact resistance standards. The mirror coating optimizes the ambient light and the eyes of the wearer are hidden thanks to the mirror effect. Polarized lens technology that suppresses glare and prevents visual fatigue. Each glass has several advanced optical features to protect your eyes, reduce eyestrain and see with the greatest clarity: The lenses are designed precisely and fit perfectly to your Oakley Eye Jacket redux model frames. Optique distribution manufactures clip-on sunglasses and compatible lenses for optical frames & sunglasses.